When it comes to hiring top talent, the first step is crafting an effective job description. A well-written job description not only attracts the right candidates but also sets expectations for the position and communicates the company culture.
In this article, we'll explore some tips for crafting job descriptions that will attract top talent and boost your business success.
Use clear and concise language
Job descriptions should be written in clear and concise language. Avoid using jargon or technical terms that may be confusing to candidates. According to a survey by LinkedIn, job descriptions between 300 and 800 words are the most effective, with 83% of candidates saying they prefer job postings that are short and to the point.
Highlight the benefits and perks
Candidates are looking for more than just a job – they want to work for a company that offers benefits and perks. According to a survey by Glassdoor, 57% of job seekers say benefits and perks are among their top considerations when accepting a job offer. So, make sure to highlight any benefits and perks your company offers, such as health insurance, retirement plans, flexible work arrangements, and more.
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Use inclusive language
Inclusive language is language that avoids exclusion of particular groups of people. It's important to use inclusive language in job descriptions to attract a diverse range of candidates. A study by Textio found that job descriptions with inclusive language attract 42% more applicants.
Emphasize company culture
Job seekers are interested in more than just the job duties – they want to work for a company with a strong culture and values that align with their own. According to a survey by Hired, 68% of job seekers say company culture is important when considering a job offer. So, make sure to emphasize your company's culture and values in the job description.
Provide details about the position
Candidates want to know what they'll be doing on a day-to-day basis and what skills are required for the position. According to a survey by Monster, job descriptions that include specific details about the position get 30% more applications. The most important detail is the salary amount. According to a new survey of recent and upcoming post-secondary and recent graduates, 85% reported they are "less likely to apply for a job if the company does not disclose the salary range in the job posting.
Crafting an effective job description is key to attracting top talent and boosting your business success. By using clear and concise language, highlighting benefits and perks, using inclusive language, emphasizing company culture, and providing details about the position, you can create a job description that will attract the right candidates for your company.
